Along with AKQA, Nike ordered a digital activation for their new Nike Shoes collection Pegasus. Ambition was to create an addictive 3d game inside wechatbrowser
Building an experience mixing 2D content with 3D animations, all within the WeChat Browser
31ten was in charge of the creative frontend development.
A 3D Ribbon is “flying” across the mini site and guides the user while interacting. The website is updating its content and interacting directly with Nike native applications.
This experience has been built with a mix of threeJS, vueJS and Webpack.