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DELIVERABLE Front-end developmentUI/UX design/InteractionBack-end development
Nike

Nike React: Run the World WeChat H5 Experience with WK and Unit9

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1-Result
5 Month of work
+100 designed screens
5 Workshops delivered
Nike react

2-Situation

Along with AKQA, Nike ordered a digital activation for their new Nike Shoes collection Pegasus. Ambition was to create an addictive 3d game inside wechatbrowser

Nike feed of speed
Nike feed of speed was awarded as best site of the day by the prestigious FWA

3-Challenges

Building an experience mixing 2D content with 3D animations, all within the WeChat Browser

4-Our solution

31ten was in charge of the creative frontend development.
A 3D Ribbon is “flying” across the mini site and guides the user while interacting. The website is updating its content and interacting directly with Nike native applications.
This experience has been built with a mix of threeJS, vueJS and Webpack.

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