DELIVERABLE User Experience designUI/UX design/InteractionDevelopment + Analytics

UEFA: Mini program for Data collection & Activation

2 Month of work
+300k Impressions
+80k User data collected
+20 Screens designed


Together with HotPot Digital, we created UEFA’s 1st WeChat Mini Program to engage with users with the mini program and share with their friend as well as collecting the maximum data for UEFA.

3-Our solution

Phase 1 delivered in 1 month
Phase 2 with additional features: Real-time Voting and Leaderboard System
Quiz Battle & Results
Integration with social CRM
Regular monthly/weekly review of the mini program according to clients KPIs defined with our team including content performance, transactions, membership, KOL collaboration, media performance, entry points analysis.

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