– Comparison of the existing Live-streaming solutions on WeChat
– What is the new WeChat template live-streaming feature?
– Another conversion layer for WeChat E-commerce
– Upcoming features for template live-streaming
With a bottleneck demographic dividend, the WeChat Mini-program and its 300 million DAU is the inevitable traffic bank for the brands and retailers. The booming live streaming industry is the next feature that WeChat wants to take down to draw more traffic for its E-commerce brands.
There are in total of 3 types of Live Streaming solutions available in the WeChat Ecosystem.
Many of our retailer clients indicated that they have received the beta invitation for the template live-streaming feature that WeChat had just offered to the E-commerce mini-programs on its platform. This feature is offered to selected EC MPs only by invitation. This is another reach forward by the tech company to the battlefield of the E-commerce traffic.
Live-streaming data is updated in the user interface in real-time. Both of the live-streaming host and the retailer can review the data in the background.
The action of making purchases from watching live-streaming is trackable with a specific parameter.
The annual transaction volume on WeChat mini-programs in 2019 is 800 billion yuan, an increase of 160% year-on-year, and the rapid growth of transaction scale is an indisputable fact.
At the same time, the core elements of e-commerce, such as brand authentication, logistics tools, and order management, of mini-program E-commerce are gradually being improved on the WeChat platform.
It is time for WeChat to embrace the next trendy Ecommerce tool into its WeChat Eco-system.
The upgrade in the tracking ability for the Live-streaming feature in the pipe. WeChat will support sharing with custom parameters in the coming dates of the feature. The specific parameters are as follows:
Able to track redirections from the live room and the source of the audience;
It also supports custom parameters (such as pid) to tag the audience of the live-streaming session, and then pass when sharing or jumping into the PDP.
Template Live-streaming to support feeds from professional equipment such as cameras. This is undergoing development from Tencent. The ETA date for releasing this feature is mid-late March.
With this feature, Brands are able to transfer the feed from the professional equipment directly to the Mini-program in anywhere in the world. This will give the possibility for live-streaming from overseas locations.