White Paper

Social CRM (sCRM) in China

This white paper provides you with an A-Z guide on how to implement a WeChat sCRM in China. We have pinpointed the different stages of the implementation: sCRM strategy, determine the tool features you will need, introduction to sCRM tools available, in-depth benchmark of 5 of the tools, things to consider when choosing a tool, and a setup checklist with the main stages to consider while implementing your tool.

Table of contents:

1. Increasing need of making the WeChat user journey personal

2. What is a sCRM

3. Build up your sCRM strategy

4. sCRM Tool Benchmark

5. Things to consider when choosing a sCRM

6. sCRM High-Level Setup Checklist