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Ultimate Guide to WeChat Articles 2018


Despite WeChat’s incredible growth, engagement on articles published by official accounts has fallen by two thirds in the past 3 years.

WeChat users are bombarded by content and it’s becoming harder for publishers to reach their fans. Building on the success of last year’s guideKAWO & 31Ten have invested over 250 hours producing The Ultimate Guide to WeChat Articles 2018.

This year’s guide goes into a greater detail and including completely new sections on mini-programs and simple post types.

Major updates in this year’s edition:

– 30% more content

– How the new subscription account feed impacts your content 

– New Header image sizes 

– Link with Mini Programs