Despite WeChat’s incredible growth, engagement on articles published by official accounts has fallen by two thirds in the past 3 years.
WeChat users are bombarded by content and it’s becoming harder for publishers to reach their fans. Building on the success of last year’s guideKAWO & 31Ten have invested over 250 hours producing The Ultimate Guide to WeChat Articles 2018.
This year’s guide goes into a greater detail and including completely new sections on mini-programs and simple post types.
– 30% more content
– How the new subscription account feed impacts your content
– New Header image sizes
– Link with Mini Programs