The new brand zone is tempting for the brands to consider optimizing their SEO presence in the WeChat Eco-system.
Modulated brand zone provides great opportunities to build up the brand awareness and unique selling point of the brand. Not only product sales, official account, mini-programs are displayed compactly and neatly, but also the value-adding services are following up to enhance the after-sale side brand image.
Aware of the great potential in the Live-streaming – eCommerce business model, WeChat is promoting the native live-streaming booking feature in this brand zone update. Official Live-streaming can be promoted in the prominent area in the brand zone. User can enter the official live-streaming mini-program easily from the brand zone. WeChat provides additional support for the live-streaming appointment and reminder notifications for the user. This helps to increase and maintain the live-streaming traffic and boost sales all in one go.
For the above mentioned features, only the Class A brands are able to apply for.