2 months into the release of the Hardware Mini-Program Framework, more and more companies are eying on the Hardware Framework and trialing for exploring its capabilities. We have gathered some application case studies and forecasts for how the Hardware Framework can be used for different industries and brands.
Education tablets can integrate Mini-program into its Launcher APP to enrich the Mini-program content. For example, embedding redirect links into launcher APP to Mini-program. So that different Mini-program can serve different purposes and activities provided for the users. By breaking down the complex system into smaller components. It is easier and faster for the company to upgrade and iterate the mini-program.
POS machines are able to achieve retail management capabilities such as queuing for numbers and placing orders by introducing multiple Saas Mini programs, So that users can easily make/receive payment, get receipts.
Enrich the functions of the treadmill itself by including video and audio elements to create the scene running feature. This can also support third-party mini-program such as Tencent Video and QQ Music to solve the audio and video demands of users during fitness. At the same time, realize the configuration capabilities of desktop mini-program to solve the content customization demands of gyms, such as Mini Programs for Member Management and Usage Time Recording.
Business: Treadmill Producer
Business: Chain business of Gym
A smart refrigerator can help users to manage their food including fruit, meat or vegetables via a screen in front of the refrigerator. users are able to check the food recipe and order kinds of food material online directly by visiting an online fresh food store or gourmet food recipe Mini Program.
Business: Refrigerator manufacturer
Transforming the navigation of shopping malls for issuance of coupons and connecting with merchants’ mini-programs for marketing activities. Mini-program is able to transform the dashboard of the directory machine to an initiator for different mini-programs.
Business: Software provider and SaaS service provider
Business: Shopping mall
Business: Brand owners
Business: robot manufacturer
Business: SaaS server
Business: shopping mall
Business: branding merchants
By providing some small games for users outside the store with a large screen to help with merchants’ marketing campaigns and promotion and attracting customers with low cost. When customers successfully come to the store, it can accurately recommend proper branding Mini Programs or the specific promoting page via face identification. So that it can provide the supermarket with accurate Brand traffic, membership conversion and interactive gameplay.
Business: software solution & merchant
Business: franchise store
The main advantage of implementing the Mini-program ecosystem on devices is focused on its rich content and great potential. Mini-programs are almost equivalent to native applications for its independent content. With the rapid growth in the service ecosystem. The Daily Active Users (DAU) is growing from the 330 million in Q3 2019 to 450 million in 2020 Q1, cumulating 8000 billion transactions, and the average year-on-year growth is 160%. The overall massive quantity of the Mini-programs is available to enrich the user experience in all aspects of online and offline lives.
Using the Hardware Framework on the devices helps to improve the level of product intelligence through the touch screen, voice interaction, image interaction and other technologies. With the powerful WeChat ecosystem, users can easily implement WeChat login, sharing, and payment operations on different hardware devices, and enjoy a consistent experience with the WeChat native app.
It is worth mentioning that although the Hardware Framework currently only supports the Android platform, the WeChat team has taken into consideration to run the WeChat Hardware Framework on other platforms such as Windows and Linux when working on the architecture design in the future. There are limited amounts of smart devices to access the internet in the past. Now we can see the Hardware Framework as an ambitious expansion to turn WeChat mini-program to an omnichannel tool. Android devices are becoming the new terminal of WeChat Mini-program, and more operating systems will be.