White Paper

Wechat Mini-Program Bible


Over 300 slides exploring the best practices of the Wechat Mini-program. Including real cases from LVMH, Bvlgari, Christie’s, Ikea, and much more. Discover exclusive insights from our contributors, Matthew Brennan from China Channel, Thomas Portolano from Christie’s, Jean-Christophe Babin from Bvlgari, Victor Ariza from LVMH Innovation

With over 450 million daily active users (DAU), Wechat mini-program, the sub-application built within the WeChat ecosystem, is one of the most-used platforms to activate Chinese consumers. Extremely versatile, quick and affordable to develop, it allows brands to engage and convert consumers.

In partnership with Fabernovel, we have been strategizing, designing, and building numerous WeChat mini-programs for international brands and Fortune 500 companies. We are very proud to finally release an all-in-one guide for WeChat mini-programs, in which we have put our analysis, experience, knowledge, learnings as well as best practices on how to build a successful WeChat mini-program.

Extract from the Bible

Discover what is a Wechat Mini-program, the key numbers and why you should have at least one for your brand

Get insights from our experts!
Deep dive into Social Ads to promote your Wechat Mini program, and implement dedicated KPIs.
Scan the different QR codes to access demo and documents to go further.
Explore how can mini program can support you during your events.
Understand how you sCRM fit with your Wechat Official account and Wechat Mini prograù