White Paper

Whitepaper: Analytics for WeChat Mini-Programs

With over 200 Million daily active users and one Million active Mini Programs (MP), everyone knows that WeChat’s latest major addition to its ecosystem is an important tech investment. What we don’t hear about as much is how to best collect usage data, analyze, and optimize MPs. 31Ten’s latest guide covers the basics of MP analytics and a benchmark of the tools currently available to make sure you have the highest engagement and conversion possible.

You can download the deck below as a PDF file. The whitepaper comes with downloadable bonuses: a tracking plan excel spreadsheet, as well as the whole source file where we stored the entire features comparison for our benchmark.

Table of contents:

1. Introduction to WeChat Mini Programs

2. Mini Program Analytics Setup

3. Benchmark of Current Analytics Solutions

4. Analytics Tagging Examples